Shriners Folder

Client: Upside Marketing
Media: Adobe Photoshop, Adobe InDesign

I did this piece as part of a large print campaign we did at Upside for Shriners International. It's a simple folder designed to hold a variety of loose leaf information sheets about the fraternity and their main charity, Shriners Hospitals for Children.

Creating the cover graphic involved an in-house photo shoot of a tassel from one of the Shriners' iconic fezes. I then cut out the tassel and illustrated it onto a beautiful red felt texture that fills the front and back covers of the folder.

The result is a cover design that's simple and bold and pretty much says it all without actually saying anything.

Art direction provided by Chris Blackwood. Interior copywriting by Heather Gradowski.

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