NRF-25 Insert
Year: 2008
Media: Adobe Photoshop, Adobe InDesign
Art Direction: Chris Blackwood, Upside Marketing

This packaging insert was done for one of our clients at Upside Marketing. It's purpose was to introduce buyers of other ITT Bell & Gossett products to their new line of three-speed wet rotors. To help get their attention, we created a give away offer: Your choice of three t-shirts for visiting Bell & Gossett's website.

Creating the piece invloved some photo-illustration of the gear shift seen in the cover shot to add the 1 - 2 - 3 - FREE graphic. I also had to create the t-shirts for the back.

Contractors love free t-shirts.